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The Red-Bearded Risk Guy
Welcome to "The Red-Bearded Risk Guy," the podcast that helps business owners and leaders of companies with 50-250 employees protect their people, profits, and public relations.
Your host Joshua Keene, AAI, AKA the Red-Bearded Risk Guy, is a commercial insurance, benefits, and risk management expert who has dedicated his career to helping businesses stay ahead of emerging business trends. Join Joshua as he interviews industry experts and shares insights on business growth, strategy, recruiting and retention, sales and marketing, corporate risk management, commercial insurance, and motivation.
These weekly conversations will provide actionable advice on the latest trends, challenges, and opportunities facing the business community. If you want to stay ahead of the curve and strategically position your business for success, then this podcast is for you. Tune in to "The Red-Bearded Risk Guy" and join the conversation today!
The Red-Bearded Risk Guy
What the Heck is MarTech? Part 2
In part 2, Kathleen shares her insights on making use of new technologies such as ChatGPT and other AI technologies.
Companies can’t afford to not at least be experimenting with these technologies.
From there, shift our focus to risk management and compliance issues surrounding marketing and your website. We talk about everything from privacy to ADA/WCAG compliance, to cybersecurity.
Complying with things like ADA can be part of your marketing growth strategy. Not doing it doesn’t only put you at risk of compliance issues. You’re also missing out on a whole segment of the population that buys products.
She talks about the risk about not adapting your “go to market” strategies
We wrap up the conversation with an overview of why businesses with MarTech should book an ROI assessment.
Contact Kathleen for a MarTech ROI assessment, or to get help with navigating all the shiny new objects in marketing technology.
Find Kathleen one LinkedIn to book a free MarTech alignment call!